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Category: The Difference It Makes

Real-world impact
Outcomes for communities and businesses
Brings your “impact thread” to life

Why The Community Pledge Exists

Jaki King, Founder of If Everyone Cares CIC, sits at an outdoor wooden table in a wildflower meadow, smiling warmly with her laptop showing aDoddle.org. Surrounding her are illustrated circles showing why The Community Pledge exists - including supporting small businesses, building stronger communities and creating lasting impact. Text reads: Small actions by many businesses. A lasting difference for communities.

Why The Community Pledge Exists explores the thinking behind The Community Pledge and the challenges it was created to respond to. It looks at visibility, sustainability and the growing pressure on community support, while introducing a more connected and realistic way for businesses to play a meaningful role in strengthening local communities.